LifeMoves is formerly InnVision Shelter Network

The goal of the rebrand is to create an understanding of the organization that will attract more donors across all of our audiences. For a brand to be successful today, it has to distinguish itself amid the noise of thousands of others vying for attention on the same platforms. To measure how our new brand is being received, we will track media coverage, and report sentiment amongst donors, employees, volunteers, clients and partners. We will assess social reporting, and ultimately fundraising. LifeMoves will also provide an outlet where we can monitor what people are saying so that we can address our clients’ concerns, receive market feedback and demonstrate that we are listening and are responsive.
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We have had very positive feedback from donors, volunteers, corporate partners, employees and clients.
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The client mix will not change. LifeMoves will continue to serve families, veterans and individuals who are motivated to transform their lives and return to stable housing and self-sufficiency.
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LifeMoves clients know this organization as a place to go for assistance.  We expect positive acceptance from our clients that our new names is helpful to everyone as it focuses on the transformative progress that is made through the innovative programs at LifeMoves. The new name brings new emphasis to the activities that we undertake each day to carry out our mission and meet the expectation that our clients will achieve self-sufficiency through personal accountability.
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The rebranding process took just over a year from initial discussions in January 2015 to the public unveiling in mid-January 2016.
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The rebranding was funded by a designated donation from a donor who is very passionate about the project. We also received discounted pricing for services provided by BrewLife marketing agency, and from a marketing consultant.
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The BrewLife marketing agency toured LifeMoves program sites where they met and interacted with clients and employees. They also interviewed donors, board members and volunteers and conducted messaging workshops with the Re-Branding Task Force.
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We took a very collaborative approach, with four members of the board, and CEO Bruce Ives, participating in a Re-Branding Task Force.  The Task Force solicited, generated and evaluated a list of 90 names and narrowed them down to a small handful of top candidates.  We chose LifeMoves because it best reflects the nature and totality of the services we provide and allows for versatility in how we present our various program areas, such as BehaviorMoves, HousingMoves, CareerMoves, FinanceMoves, LearningMoves and HealthMoves.
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With the merger and associated integration work completed, we were able to address the need for a name that better represented the transformational process and engagement of our clients, and helped the community better understand the nature of our mission. The former name, which was created by combining the names of the two, merged organizations, was unwieldy, hard to remember, and gave the impression we were primarily a temporary shelter provider.
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We are communicating with donors, corporate partners, employees and clients in a coordinated way through a multi-tiered launch rollout plan.  We are also using the BrewLife marketing agency to assist with creative campaigns to inform the various audiences of the new identity.
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Don’t Miss Out!

The main ballroom is now at maximum capacity but you can still enjoy the program!

Please join us in the adjacent ballroom to mingle with other LifeMoves supporters, enjoy breakfast and watch the event in its entirety on a large screen.

Register Here!

#1 New York Times Best-Selling Author, Hillbilly Elegy: A Memoir of a Family and Culture in Crisis; Principal, Mithril Capital and Partner, Revolution LLC


J.D. Vance is an investor, commentator, and author of the #1 New York Times best seller Hillbilly Elegy: A Memoir of a Family and Culture in Crisis, described by the National Review as a “brilliant book” and by The Economist as “one of the most important” reads of 2016. Ron Howard and Brian Grazer of Imagine Entertainment have announced plans to produce a movie based on Vance’s book.

Raised by his working-class grandparents in Middletown, Ohio, Vance graduated from Middletown High School in 2003 and then immediately enlisted in the U.S. Marine Corps. During his time in the Marines, he deployed to Iraq in support of Operation Iraqi Freedom.

When he finished his four-year enlistment, Vance enrolled at Ohio State University, where he studied political science and philosophy, and helped coordinate the university’s bipartisan voter education drive in 2008. After graduating from college, he studied at Yale Law School, where he worked at Yale’s Veterans Legal Services Clinic, providing free legal counsel to veterans of our nation’s wars in Vietnam and Iraq. Vance earned his law degree in 2013.

After a stint at a large corporate law firm, Vance moved to San Francisco to work in the technology industry. He serves as a principal at the leading Silicon Valley venture capital firm Mithril Capital, cofounded by Peter Thiel and Ajay Royan. As an investor, Vance has taken a special interest in the biotechnology industry and other transformative sectors of the economy.

In early 2017, Vance joined as a partner in AOL founder Steve Case’s venture capital company, Revolution LLC, which concentrates on bolstering entrepreneurship and disruptive, high-growth companies outside of the sphere of Silicon Valley. He also returned home to Ohio to found Our Ohio Renewal, a nonprofit organization dedicated to addressing the state’s opioid crisis and bringing high-quality employment and educational opportunities to Ohioans.

He regularly discusses politics and public policy, having appeared on ABC, CBS, and FOX News, and currently serving as a contributor on CNN. Vance lives in Columbus, Ohio, with his wife, newborn son, and two dogs, where he works on his nonprofit and investment activities.

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